UGG Fuses Craft and Culture with Founder Brian Smith

The UGG story began in the late 1970s, when Brian Smith - an accounting student living in Australia with a deep passion for surfing - had an idea to change his life and travel to Southern California. There, he found himself immersed in surf culture where individuality was valued over convention. One thing stood out: while surfers back home pulled on sheepskin boots after cold morning sessions, his new crew in SoCal didnt. That gap in the market soon became Smiths vision.After being rejected from...